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Aviv NevoPenn President Amy Guttmann and Provost Vincent Price announced the appointment of Aviv Nevo as the University of Pennsylvania's seventeenth Penn Integrates Knowledge Professor, effective July 1, 2016.

A pioneer in the use of empirical data to analyze consumer behavior, Nevo will be the George A. Weiss and Lydia Bravo Weiss University Professor and his appointment will be shared between the Department of Economics and the Department of Marketing in the Wharton School.

“Aviv Nevo is one of the world’s leading scholars of industrial organization, whose innovative use of data in analyzing consumer behavior has helped revolutionize economics and marketing,” said Penn President Amy Gutmann. “Aviv is a superb teacher and path-breaking econometrician whose work in the academy and in government truly exemplifies Penn’s commitment to harnessing the tools and perspectives of multiple disciplines to understand and address pressing real-world questions.”

For more information see Penn News.